For today’s kids, Valentine’s Day has turned into a gift giving holiday. Gone are they days when children simply handed out inexpensive valentines to the classmates and teachers. Parents are stressed to outdo each other. Small (and large) gifts are now the expectation. And along with this expectation comes a higher price tag.

Key Takeaways:

• When did Valentine’s Day morph into a competition to see which parent could outdo every other in the class?
• I feel like the pressure to do more and more just keeps getting ramped up at every holiday, from Halloween to Easter.
• It just feels like some sort of misguided popularity contest that I want to opt out of

“I’m convinced Cupid’s holiday has been turned into a spectacle of overspending and Pinterest-obsession.”

https://blogs.babycenter.com/mom_stories/okay-whatever-happened-to-just-handing-out-valentines/